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Ventricular fibrillation (VF) is characterized by rapid (>300 beats a per minute), irregular electrical activation with variable electrocardiographic waveforms that prevents coordinated myocardial contraction, resulting in immediate loss of cardiac output.1 It most commonly occurs in the context of coronary artery disease.2,3 Resuscitation efforts are critically time-dependent: with each minute of untreated VF, the survival rate declines […]

John Camm and Trudie Lobban – Partnership between Arrhythmia Alliance and touchCARDIO

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Published Online: Jun 18th 2019

Trudie Lobban (Founder and Chief Executive Officer, Arrhythmia Alliance, Atrial Fibrillation Association and Syncope Trust And Reflex anoxic Seizures) and Professor John Camm (President and Trustee, Arrhythmia Alliance and Atrial Fibrillation Association) discuss the new partnership between the Arrhythmia Alliance and touchCARDIO. More information on the new partnership can be found via our press release.

Filmed at Heart Rhythm 2019, San Francisco, CA, USA.

Questions:
1. Could you tell us about Arrhythmia Alliance and its aims? (0:08)
2. What recent campaigns has the Arrhythmia Alliance been involved in? (1:10)
3. What will be the benefits of the partnership between Arrhythmia Alliance and Touch Medical Media? (2:16)
4. How do you expect this partnership to evolve? (3:06)

touchCARDIO.com is an independent information resource supporting physicians, clinicians and leading industry professionals in continuously developing their knowledge, effectiveness and productivity, via free-to-access content in multimedia formats.

Filmed in partnership with Arrhythmia Alliance.

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